Natmus Flip

Visual identity for Nationalmuseets
new media platform

Natmus Flip is the new media platform by The National Museum of Denmark (Nationalmuseet). The endorsed brand architecture is an advantage for both parties. The purpose of the media platform is to target af broader audience, especially the young people (15-30 years).

The driver is: "Opdag, hop ind, dyk ned" ("Discover, jump in, immerse"). The logo and visual elements symbolizes the portal the media platform can be seen as - it combines you and history. The visuel 3D effect creates a three dimentional feeling, it opens up and invites you in.

This project was chose by the customer, Nationalmuseet, to be the best solution of all the student projects.

School project at Danish School of Media and Journalism, graphic design / 2018